Patient recruitment (PR) is a layered, complex endeavor. It is not just placing social media advertisements, nor is it just emailing as many patients and sites as possible. It is a holistic, systematic process that can be the single biggest stumbling block of an entire study. Many will say it is costly, but the cost of not doing it correctly is enormous. Download our paper to learn more about the dynamics of patient recruitment and access a checklist that can help guide your PR efforts.