Personalized Pathways: Building an Omnichannel Ecosystem for Life Sciences
Online

Feb 26, 2025

In an increasingly globalized digital landscape, the demand for personalized content has never been greater. Join Joy Wendelken from Johnson & Johnson alongside Sara Green of WebMD Ignite in conversation with Dana Weber from TransPerfect Digital as they discuss how omnichannel marketing is helping pharma companies better engage and more effectively reach patients and HCPs.

You’ll hear about:
• The importance (and challenges) of tailoring content in an era of information overload
• Strategies for delivering concise and impactful content that enhances patient and HCP engagement
• Cutting-edge approaches and tools to build an omnichannel ecosystem for pharma organizations

Join us to gain insights into how to leverage data, technology, and training to meet the evolving needs of patients and professionals in an increasingly global landscape.