Driving Digital Excellence: Delivering Seamless and Personalized Customer-Centric Experiences
The digital evolution in reaching and engaging with global communities, including sponsors, CROs, patients, and HCPs, has drastically shifted the way medical affairs teams connect with key stakeholders. As the industry pursues ways to improve a consumer and patient-centric approach, an omnichannel medical strategy is critical for continuing to drive collaboration, improve customer relations and patient trust, and disseminate and distribute medical information to global audiences.
Access this webinar to hear from Ben Gallarda, Head of Scientific Content – EPG Health, Quynh Nguyen, Medical Digital Initiatives Lead, Europe & Canada – Organon, and Isabelle Catherine Widmer, Life Sciences Consultant and Executive Coach – elytra GmbH as they share perspectives and lessons learned on:
• The shift from multichannel to omnichannel strategy
• The medical digital transformation and its impact on patient and HCP engagement
• Challenges and opportunities in driving trust and collaboration through digital medical communications
• Real-world application of efficiently implementing digital strategies for Medical Affairs teams
