Scaling Global Campaigns with AI and Human Expertise: Lessons from Sanofi
Navigating the complexities of global healthcare campaigns requires a well-balanced mix of technology and human touch. In this webinar, TransPerfect welcomes back Krista Goedel, Clinical Digital Content Lead along with colleague Lyly Fong, Global Corporate Website Manager at Sanofi, who will discuss how AI-driven content creation, combined with human expertise and oversight, is transforming global campaigns. Gain insights into how Sanofi uses GlobalLink to maintain brand consistency and compliance while enhancing local market engagement across regions and languages. From seeing practical applications of machine learning (ML) of web localization and content transcreation to alleviating internal team burden for greater focus on strategic storytelling and local insights, this webinar will provide real-world examples on how to pragmatically leverage AI technology to maximize your campaign’s global impact while minimizing costs.
