Thought Leadership
Driving Commercial Success in Life Sciences with GenAI for Scalable Impact
Life sciences organizations are turning to AI/ML to enhance operational efficiency, with GenAI taking center stage as a game-changer for commercial teams. Beyond process optimization, AI is accelerating the adoption of omnichannel strategies by enabling and improving precise,...
Personalized Pathways: Building an Omnichannel Ecosystem for Life Sciences
In an increasingly globalized digital landscape, the demand for personalized content has never been greater. Listen as Joy Wendelken from Johnson & Johnson alongside Sara Green of WebMD Ignite in conversation with Dana Weber from TransPerfect Digital discuss how omnichannel...
Driving Digital Excellence: Delivering Seamless and Personalized Customer-Centric Experiences
The digital evolution in reaching and engaging with global communities, including sponsors, CROs, patients, and HCPs, has drastically shifted the way medical affairs teams connect with key stakeholders. As the industry pursues ways to improve a consumer and patient-centric...