Patient Recruitment Strategies: Empowering Patients Through Accessible Information
From pre-screen to post-trial, patients require clear, personalized and supportive communication to navigate the clinical trial journey. Despite the industry’s recognition of patient centricity and the abundance of digital health solutions, many trial participants still struggle to understand treatment information and access resources tailored to their needs. These gaps can lead to confusion, frustration and distrust throughout the care journey. For digital advancements to truly make an impact in clinical research, effective, personalized and clear patient communication must be prioritized across all touchpoints.
Join a panel of experts in patient advocacy, recruitment and digital innovation as they discuss how life sciences organizations can deliver meaningful experiences for patients across the clinical trial and care journey. The discussion will focus on bridging communication gaps to improve transparency and trust, emphasizing inclusive language, cultural sensitivity and hybrid human-digital touchpoints.
