Thought Leadership
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Pharma Digital Marketing: Trends for Customer Engagement

Trends for Pharma Digital Marketing All you need to know about above-the-line and below-the-line advertising and multichannel and omnichannel engagementIn today’s evolving digital landscape, companies are looking for the best ways to improve customer experience and...
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Digital Health’s Role in Improving Patient Engagement

​ In recent years, the patient journey has become more virtual, with patients seeking online information prior to engaging with healthcare providers (HCPs). Even as we transition back into traditional, in-person patient care, digital health is proving to be much more than just a...
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Leveraging Artificial Intelligence (AI) in Pharmacovigilance

Expert-driven technologies are continually being implemented into the clinical process to eliminate manual burdens and ramp up efficiencies. AI-enabled automated systems help to remove the barriers that prevent high-quality data and compliance in reporting of clinical events....
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Your Treatment Plan for Curing the App Localization Headache

If translation had a prefrontal cortex, in-country review would create quite the headache.  This is particularly true for app localization. App localization is the process of adapting apps and their content to another language in a conceptually equivalent and culturally...
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An Unlikely Perfect Pairing: Life Sciences & Translation

What Is Life Sciences Translation? Let’s first define the term “translation” within a life sciences context. Life sciences translation is the adaptation of clinical documentation and MedTech materials across different languages. While the concept may seem relatively simple, it...
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The Importance of Over-the-Phone Interpretation for Emergency Services

Imagine calling 911 in a state of crisis at the scene of an emergency situation, only to hear the call handler trying to understand you. And there’s nothing wrong with the connection—the poor communication is only because the person doesn’t speak your language.This kind of...
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Let’s Chat About Chatbots: Part 1

According to Valuates Reports, the conversational AI market is projected to reach $32.62 billion by 2030, up from $5.78 billion in 2020. While it is clear chatbots and their uses are growing, it’s important to understand what a chatbot is exactly, its uses and benefits, and...
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Let’s Chat About Chatbots: Part 2

In our last post, we discussed how business are deploying and benefiting from chatbots. Now that you have a basic understanding of what chatbots are and how they work, the next step is implementing them into your business model. For life sciences companies that are unsure of...
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Digital Health Tools and Patient Support in China

Digital health has been a trending topic in the life sciences space, and has gained particular momentum due to the COVID-19 outbreak. In 2020, the global digital health market was valued at over $141.8 billion. This is expected to increase in value at a compound annual...
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Language Landscape: Latin America

As Latin America (LATAM) is becoming a key market for pharmaceutical companies, the need to connect with the patient population there has increased as well.But is translating your content from English to Spanish LATAM the right approach?As simple as this question may seem, the...
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How Life Sciences Companies Can Detect Adverse Events on Social Media

Pharmaceutical companies have historically relied on email correspondences, company websites, and physician hotlines as adverse event reporting channels. However, the incredibly high usage of social media means it is no longer a channel that can be ignored. Although safety...