Thought Leadership
Webinar

The Future of Patient Recruitment: AI Trends and Technologies for 2025

As artificial intelligence continues to change the way pharma companies engage with patients globally, a critical question emerges: how do we ensure patients remain at the heart of clinical research? In this webinar with Innovative Trials, SOGLIA, Subjectwell, and Pleco...
Event

Beyond Borders: Navigating the Complexities of Omnichannel Content Strategy for Global and Local Markets

Hosted by Christine Buggle, Senior Director at TransPerfect Life Sciences, in discussion with Ewelina Knigawka, Executive Director of Content and Partnership Excellence at Novartis, and Scott Dille, Digital Content Lead at Novo Nordisk, this session outlined key considerations...
Webinar

Driving Digital Excellence: Delivering Seamless and Personalized Customer-Centric Experiences

The digital evolution in reaching and engaging with global communities, including sponsors, CROs, patients, and HCPs, has drastically shifted the way medical affairs teams connect with key stakeholders. As the industry pursues ways to improve a consumer and patient-centric...
Blog

Pharma Digital Marketing: Trends for Customer Engagement

Trends for Pharma Digital Marketing All you need to know about above-the-line and below-the-line advertising and multichannel and omnichannel engagementIn today’s evolving digital landscape, companies are looking for the best ways to improve customer experience and...
Blog

Digital Health’s Role in Improving Patient Engagement

​ In recent years, the patient journey has become more virtual, with patients seeking online information prior to engaging with healthcare providers (HCPs). Even as we transition back into traditional, in-person patient care, digital health is proving to be much more than just a...
Blog

Leveraging Artificial Intelligence (AI) in Pharmacovigilance

Expert-driven technologies are continually being implemented into the clinical process to eliminate manual burdens and ramp up efficiencies. AI-enabled automated systems help to remove the barriers that prevent high-quality data and compliance in reporting of clinical events....
Client Story

Novo Nordisk Delivers Multilingual Digital Experiences Through GlobalLink and Adobe

"Before GlobalLink for AEM we had to manage translation processes outside AEM, adding an extra layer of processes and approval flows into our work stream. Now it all happens within the same system, making translation and approvals flows smoother."...
Client Story

Pfizer - Unlocking the Power of GlobalLink Within Pfizer Medical Information

GlobalLink and AI enable faster, better decisions in response to patient queries. ...
Blog

Your Treatment Plan for Curing the App Localization Headache

If translation had a prefrontal cortex, in-country review would create quite the headache.  This is particularly true for app localization. App localization is the process of adapting apps and their content to another language in a conceptually equivalent and culturally...
Blog

An Unlikely Perfect Pairing: Life Sciences & Translation

What Is Life Sciences Translation? Let’s first define the term “translation” within a life sciences context. Life sciences translation is the adaptation of clinical documentation and MedTech materials across different languages. While the concept may seem relatively simple, it...
Blog

The Importance of Over-the-Phone Interpretation for Emergency Services

Imagine calling 911 in a state of crisis at the scene of an emergency situation, only to hear the call handler trying to understand you. And there’s nothing wrong with the connection—the poor communication is only because the person doesn’t speak your language.This kind of...
Blog

Let’s Chat About Chatbots: Part 1

According to Valuates Reports, the conversational AI market is projected to reach $32.62 billion by 2030, up from $5.78 billion in 2020. While it is clear chatbots and their uses are growing, it’s important to understand what a chatbot is exactly, its uses and benefits, and...
Blog

Let’s Chat About Chatbots: Part 2

In our last post, we discussed how business are deploying and benefiting from chatbots. Now that you have a basic understanding of what chatbots are and how they work, the next step is implementing them into your business model. For life sciences companies that are unsure of...
Blog

Digital Health Tools and Patient Support in China

Digital health has been a trending topic in the life sciences space, and has gained particular momentum due to the COVID-19 outbreak. In 2020, the global digital health market was valued at over $141.8 billion. This is expected to increase in value at a compound annual...
Client Story

UBC Case Study: UBC Expedites Administration and Contact Center Response Times

TransPerfect Connect helps UBC expedite administration and call center response times....
Blog

Language Landscape: Latin America

As Latin America (LATAM) is becoming a key market for pharmaceutical companies, the need to connect with the patient population there has increased as well.But is translating your content from English to Spanish LATAM the right approach?As simple as this question may seem, the...
Client Story

Interpreters Support Novartis Patient Engagement Team

TransPerfect interpreters and translation services support patient interviews to increase awareness of IRDs. ...
Blog

How Life Sciences Companies Can Detect Adverse Events on Social Media

Pharmaceutical companies have historically relied on email correspondences, company websites, and physician hotlines as adverse event reporting channels. However, the incredibly high usage of social media means it is no longer a channel that can be ignored. Although safety...
Client Story

TransPerfect's OneLink Enables BI to Focus on Saving 1000 Lives

The case study highlights how TransPerfect Life Sciences helped Angelini Pharma overcome language barriers in clinical trials, enabling efficient communication and regulatory compliance....