Thought Leadership
Digital Health Global Expansion Roadmap
For digital health companies—whether startups or tech giants—successfully launching new digital health apps starts with user adoption. To ensure long-term sustainability, these apps must attract, engage, and retain a diverse user base, which means they need to be culturally and...
Driving Commercial Success in Life Sciences with GenAI for Scalable Impact
Life sciences organizations are turning to AI/ML to enhance operational efficiency, with GenAI taking center stage as a game-changer for commercial teams. Beyond process optimization, AI is accelerating the adoption of omnichannel strategies by enabling and improving precise,...
Personalized Pathways: Building an Omnichannel Ecosystem for Life Sciences
In an increasingly globalized digital landscape, the demand for personalized content has never been greater. Listen as Joy Wendelken from Johnson & Johnson alongside Sara Green of WebMD Ignite in conversation with Dana Weber from TransPerfect Digital discuss how omnichannel...
Clinical Evidence in Digital Health: Considerations for Multi-Country Evidence Generation
The global adoption of digital health solutions has revolutionized healthcare delivery, offering unprecedented opportunities for innovation in patient care, diagnostics, and disease management. However, the generation of robust clinical evidence to support these technologies...
Where to Apply Machine Translation in Life Sciences Content Workstreams Right Now
Discover how using AI-powered machine translation (MT) workflows can have a transformative impact on ensuring that the hundreds of different kinds of documents involved in medical product development and launch meet global language requirements. Explore three immediate use cases...
Clinical Content Trends: 2023 Reflections and 2024 Projections
Over the past decade, the pharmaceutical industry has transformed significantly, giving way to breakthrough therapeutics and innovations for improved patient outcomes around the world. With these changes, there’s also been significant developments in the way organizations are...
Omnichannel Marketing for the Pharmaceutical Industry
With rapid globalization and expanded marketing efforts, pharmaceutical organizations are discovering that pivoting from multichannel marketing to omnichannel marketing is key to revolutionizing patient engagement. Through tailored experiences across relevant channels, your teams...
Driving Success in Omnichannel Content Strategies for Global and Local Markets
During our session at NEXT Pharma Summit in Dubrovnik, we explored the crucial role of an effective omnichannel approach in life sciences marketing. Seamlessly integrating multiple channels while considering the needs of global and local affiliates can unlock opportunities to...
Beyond Borders: Navigating the Complexities of Omnichannel Content Strategy for Global and Local Markets
Hosted by Christine Buggle, Senior Director at TransPerfect Life Sciences, in discussion with Ewelina Knigawka, Executive Director of Content and Partnership Excellence at Novartis, and Scott Dille, Digital Content Lead at Novo Nordisk, this session outlined key considerations...
Driving Digital Excellence: Delivering Seamless and Personalized Customer-Centric Experiences
The digital evolution in reaching and engaging with global communities, including sponsors, CROs, patients, and HCPs, has drastically shifted the way medical affairs teams connect with key stakeholders. As the industry pursues ways to improve a consumer and patient-centric...
Clinical Data Services Company Launches its Statistical Webinar Series
“Another great seminar in a long line of excellence. I can only say, keep it up!”...
